Description
What is this?
Socialized is a free WordPress plugin that adds social media sharing buttons to your posts, pages, and custom post types that are automatically integrated with Google Analytics using campaign parameters. When a user shares your post using these buttons, they can share a vanity URL that is either automatically generated or customized by you and is specific to that button. When another user on social media then clicks on that shared link, the vanity URL redirects them to your page with analytics tracking automatically included.
Why use it?
By adding campaign parameters to the destination URLs, you can collect information about the overall efficacy of these campaigns, and also understand where the campaigns are more effective. For example, your “Summer Sale” campaign might be generating lots of revenue, but if you’re running the campaign on several social media platforms, you’ll want to know which of them is sending you the customers who generate the most revenue. Or if you’re running different versions of the campaign via email, video ads, and in-app ads, you can compare the results to see where your marketing is most effective.
Who should use it?
If you’re using Google Analytics (GA), with or without Google Tag Manager (GTM), on your WordPress website, then this plugin is for you! When users share your articles using the buttons, their friends and followers that click those links will be automatically tracked into custom campaigns. The related data is available in the campaigns reports. Learn more about custom campaigns in Google. You’ll soon be able to know which platforms are performing best! You can then tailor your future campaigns around that knowledge.
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