If you want more control over the value and label of each option, you can do that by using space-pipe-space, or | specifically, to separate them with the value on the left and the label on the right. Each option continues to be on a new line in the tag generator textarea, e.g.:
fruit_1 | Apples fruit_2 | Bananas fruit_3 | Dragon fruit
The tag generator will display them like this:
[select_controller my_controller id:my-controller "fruit 1 | Apples" "fruit 2 | Bananas" "fruit 3 | Dragon fruit"]
And on the frontend, you’ll see the options for a select field’s HTML be outputted like this:
<select id="my-controller" ...>
<option value="fruit_1">Apples</option>
<option value="fruit_2">Bananas</option>
<option value="fruit_3">Dragon fruit</option>
</select>